2008 rankings

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<U>2008 Rank</U></TH><TH width="7%"><U>2007 Rank</U></TH><TH width="16%"><U>Brand</U></TH><TH width="16%"><U>Country of Origin</U></TH><TH width="18%"><U>Sector</U></TH><TH class=red width="16%"><U>2008 Brand Value ($m)</U></TH><TH width="20%" colSpan=2><U>Change in Brand Value</U></TH></THEAD>11United StatesBeverages66,6672%23United StatesComputer Services59,0313%32United StatesComputer Software59,0071%44United StatesDiversified53,0863%55FinlandConsumer Electronics35,9427%66JapanAutomotive34,0506%77United StatesComputer Hardware31,2611%88United StatesRestaurants31,0496%99United StatesMedia29,2510%1020United StatesInternet Services25,59043%1110GermanyAutomotive25,5779%1212United StatesComputer Hardware23,5096%1313GermanyAutomotive23,2988%1416United StatesPersonal Care22,6898%1515United StatesFinancial Services21,9405%1617FranceLuxury21,6026%1718United StatesComputer Services21,30612%1814United StatesTobacco21,3000%1911United StatesFinancial Services20,174-14%2019JapanAutomotive19,0796%2121Republic of KoreaConsumer Electronics17,6895%22NewSwedenApparel13,840New2327United StatesComputer Software13,83111%2433United StatesComputer Hardware13,72424%2525JapanConsumer Electronics13,5835%2626United StatesBeverages13,2493%2723United KingdomFinancial Services13,143-3%2824SwitzerlandBeverages13,0561%2929United StatesSporting Goods12,6726%3028United StatesTransportation12,6215%3134GermanyComputer Software12,22813%3231United StatesComputer Hardware11,6951%3330United StatesAlcohol11,438-2%3422United StatesFinancial Services11,399-21%3538SwedenHome Furnishings10,9138%3636JapanComputer Hardware10,8763%3732United StatesFinancial Services10,773-6%3835United StatesFinancial Services10,331-3%3940United StatesFood9,7104%4044JapanConsumer Electronics8,77213%4139SwitzerlandFinancial Services8,740-11%4237United StatesFinancial Services8,696-16%4342NetherlandsDiversified8,3258%4476CanadaMedia8,313New4546ItalyLuxury8,2547%4648United StatesInternet Services7,9917%4750United StatesComputer Services7,9489%4843GermanyDiversified7,9433%4941United StatesAutomotive7,896-12%5045United StatesAutomotive7,609-1%5151FrancePersonal Care7,5087%5252United StatesMedia7,1934%5354GermanyAutomotive7,0478%5447United StatesFinancial Services7,022-6%5549FranceFinancial Services7,001-4%5653United StatesFood6,6462%5757United StatesPersonal Care6,4377%5862United StatesInternet Services6,43419%5956United StatesComputer Hardware6,3936%6058FranceLuxury6,3559%6159United StatesFood6,1056%6264SpainApparel5,95515%6363SwitzerlandFood5,5925%6460United StatesRestaurants5,582-2%6555United StatesInternet Services5,496-9%6667FranceFood5,4088%6768GermanyAutomotive5,40711%6866United StatesDiversified5,2885%6965United StatesPersonal Care5,2643%7069GermanySporting Goods5,0726%7171SwitzerlandLuxury4,9568%7272Republic of KoreaAutomotive4,8469%73NewCanadaConsumer Electronics4,802New7470United StatesPersonal Care4,6361%7575GermanyAutomotive4,6039%7673FranceLuxury4,5758%7761United StatesApparel4,357-20%7878JapanConsumer Electronics4,2814%7983SwitzerlandLuxury4,23610%8079United StatesLuxury4,2085%8174United StatesRestaurants4,097-4%8280GermanyFinancial Services4,0332%8385FranceAlcohol3,9516%8484United KingdomEnergy3,9113%8588United StatesRestaurants3,8797%8681NetherlandsFinancial Services3,768-3%8777United StatesConsumer Electronics3,721-10%8889United StatesConsumer Electronics3,6822%8991United KingdomAlcohol3,5906%9092JapanAutomotive3,5887%9194ItalyLuxury3,5859%9290United StatesPersonal Care3,5824%93NewItalyAutomotive3,527New94NewItalyLuxury3,526New9587FranceAlcohol3,513-3%96NewUnited StatesHospitality3,502New9793NetherlandsEnergy3,4714%9896GermanyPersonal Care3,4019%99NewUnited StatesTransportation3,359New100NewUnited StatesFinancial Services3,338New

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